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STATE OF COMMUNITY MANAGEMENT 2011 From Exploration to Execution December 2, 2011 
All,
Hope you all had a great Thanksgiving. Attached is a rather long and detailed report on Community Management, and thought you might know folks who are interested in the details. I skimmed it myself and found a few things of interest, such as the Community Maturity Model.
I also find it interesting that Community Manager can now be capitalized as a formal occupation/discipline. And, as they point out in the report, it's often a very overlooked aspect of properly employing online tools. It's part of the issue we had with Golden Phoenix when tools were confused for solutions - You still can't expect the hammer to build the house for you - And that awareness seems to be growing in certain circles. The report and its authors appear to be taking a more formalized approach than what early works like ClueTrain were describing with networked markets, but I think the intent is the same.
I'll leave you with a couple quotes...
"One of the major changes we've seen in 2010 is an increased recognition that tools and having a 'presence' is not enough. Using social technologies successfully requires both business process adaptation and people that understand how to manage these new social environments – at both a tactical and a strategic level. "
"The technology is the easiest piece. Community management is going to be the hardest piece because that skill set and experience does not reside within most companies right now."
CAN YOU STAND ANOTHER PERSONAL BLOG OF ANOTHER OF MY ADOPTED SONS? 
SEE PHOTO OF ANDY WRIGHT, FORMERLY AN ARCHITECT IN RITZY RANCHO SANTA FE IN CALIFORNIA WHO PICKED UP AND FLEW TO THE DEVELOPING OIL FIELDS IN NORTH DAKOTA (OF COURSE AS WINTER IS BREAKING OUT. (GREAT TIMING!!)
AN OPPORTUNITY OPENED UP WITH A SHORT WINDOW AND ZOOOMMMM. HE'S GONE!
HE TELLS ME THE DESOLATION IS UNBELIEVEABLE. FLAT --FROM HORIZON TO HORIZON THREE TREES PER SQUARE MILE–OIL DERRICKS UNDER CONSTRUCTION EVERYWHERE. ALL LIVING QUARTERS ARE RE-HABBED TRAIN COACH CARS. MESS HALLS AND REC ROOMS ARE ALUMINUM PREFABS. HE HASN'T MENTIONED BARS? THEY MAY ONLY ALLOW BEER IN THE REC ROOMS? I WILL INQUIRE.
WONDERFUL PEOPLE. GREAT ESPRIT DE CORPS. EVERYONE WORKING LIKE CRAZY AHEAD OF THE WEATHER. I THINK THAT HUGE STORM (UNLESS IT LOST IT'S PUNCH?? HAS ARRIVED?) VERY LITTLE COMMUNICATIONS FOR WHATEVER REASONS????
I JUST THOUGHT I WOULD KEEP YOU UPDATED ON MY EXTENDED FAMILY. WHAT NEXT? THE ATTACHED PHOTO OF COURSE IS IN SAN DIEGO CELEBRATING HIS LAST BIRTHDAY. (HE IS OLD ENOUGH TO KNOW BETTER, BUT ADVENTURE CALLED (CHALLENGED?)
LOIS HOLLYWOOD
FALL 2011 --The Milky Way and another BIG Meteor and my MOST Wonderful assortment of ne're-do-well kids in the world. What a pre-school vacation. My 'mountain' climbing buddy was three year old Julia. Her pace and mine were the same but we both made it on our own two feet plus one cane. She set a good pace and I could (barely) keep up with her. What a tiger she is!
I told you my son had not only built their fabulous Yurt a few years ago, but then he built TWO more buildings: one an artist's studio and the other a cottage for their "artist in residency" program. What I didn't realize was that he and his wife have started a Foundation called "The For-Sight Foundation" in support of avant-garde artists. My daughter-in-law owns the Haines Gallery on Geary Street in San Francisco. Their first artist moves in this coming Monday so my son's 43th Birthday Bash was a sort of 'opening house" party. And what a weekend long party with river rafting and "extreme tubing" and a blue grass band and and and ----.
The first part of the week they had a few of their artist friends up to see the site and Andy Goldsworthy (a famous avant-garde" construction??" artist made one of his "ephemeral art works" as a house warming present. It was an arch made of pliant branches and vines and arcs between two giant boulders facing the setting sun which set in the center of the arch (for a day or two as the sun continues to set further and farther west - you know the earth orbits, right?
Anyway this is an ephemeral piece of 'virtual art' that is not meant to last but to blow away in the first high wind and leave the gorgeous view unscathed. (Are you keeping up with me here?) I must admit it's a little out of my daily grind. Anyway I did understand that in addition my son Dan had not only done all the work himself (except for the plumbing and the foundations) including running the "cat" and the bulldozer they needed to site the back of the artist's studio into the hill with the roof even with the back of the land. –oh , I can't explain it, but WOW. The two building look like they grew there.
They used some of the lumber that they had milled last fall before the snow came in to set the front of the artist's studio. What an undertaking! It took them three months with one interruption from the heavy rains this spring and it is all done except staining the cherry wood floors of the artist's cottage. Needless to say my son ran the bulldozer and set the solar panel and did the dry wall, etc. My daughter-in-law designs the layouts and the site planning. They are a great pair. After all that and the party he took a two week vacation from work and loaded his horse into the "bagoo" and left for a trail trip into the Canadian Rockies. Thank heavens he inherited his father's stamina, capability and energy.
Now back to reality. I am really out of touch! Love to all you guys for holding the fort while I had such a fabulous time with 50 campers, including two "tent cities". Only one RV that managed to snap off its side view mirror on one of the huge trees. Really not terrain for an RV. We all left the regular cars at the bottom end of the "road" to the property and hiked up the hills. I got a ride in my son's Polaris (better than a jeep!) And one of the guests packed in a Honda funny 4 wheel thing that looks almost like an "alligator" but much heavier-duty so we got around in relays up and down the old Stage Coach road. (Heck. only 1000 feet from the site to the Yuba River) However, earlier in the week they went rafting on the American River -- with a guide to each raft. (Thank heavens, and NO I did not go. 30 of them went, no little kids or even middle sized kids.) One of the rapids is named the "Chain Saw Massacre" or some other scary thing. You get the picture why I stayed behind?
They never flipped accidentally but the 17 and 18 year old grandchildren flipped each other out, but only in the calm spots between rapids. However one of my daughters got knocked out of the raft when her daughter's paddle caught her on the cheek bone. Ouch-- but just a small knot. She was disappointed that she didn't have at least a black eye. None of the little ones got more than a scratch. There were oodles of hula hoops and Frisbees to keep them busy and some sort of a simple game like "baby monopoly" which none of the grown-ups could seem to win. You had to add and subtract to play it. Baby stuff they said but the school kids were better than the parents who would want to try a game of two.
Oh my, what fun. Now I'm back if you need me. On the 8th, I'm off to San Diego to give a presentation on Urban Heavy Rescue with two of our Walking Drum Chiefs from the Founding Disciples at the end of this week. I will have Cell phone and an I-PAD with me. Press on, lois hollywood
FAST FORWARD ! our First Blog About Dave Warner
However, Dave is knee deep in readying for the hoopla and experiments in Knowledge for “BURNING” ”Man” in September 2012. Long ago when I first met Dave at the University Of Syracuse he was an Assistant Professor. He was They were each as poor as church mice without enough money (after paying tuition) to afford a place in a Aha! Dave had an idea. He (also as poor as a church mouse) needed a roof over his head as well. So he rented an empty fraternity house that the college had confiscated due to some fraternity hi-jinx. Of course there was no furniture in that confiscated Fraternity house. Not to worry. Dave went down to a second IN ESSENCE what Dave cobbled together was his concept that permitted each of those elves to finish 4 years of post graduate work, using their rent money to pay their tuition. Now they could afford to continue to work for their advanced degrees. Food wasn’t a problem. Who ever saw a fat geek? Skinny as rails. But they did have to ration the beer. Any guest to Now, how many years later? Dave is still surrounded by his “elves” who have now evolved into geniuses on their own--, Now working with Dave on “Burning Man”. Sign up with Dave for Burning Man 2012, Labor Day 2012 and be a worker, virtual or in the desert. Live it UP!!! There is a catch, of course. You have to start WORKING now.
OPINION-FAST FORWARD! ‘URGENT - THINK DEEP’ Assign computers to handle the day after day “urgent” squibs stuffing your “in-box” each morning. Computers are the “machines” of our age, as were the original “machines” (such as “sewing machines”) of the industrial age. Now machines are brilliantly fast and programmable and called computers. Let them handle the supposedly “urgent” day to day “urgency” actions “You” think of the strategic moves to guide our new age “machines” (but programmed by your brain) in their mindless accomplishment of those supposedly urgency actions. Now you will have time to think, using the full power of that finest “machine” of all time (to date): Your brain to address those really urgent long range actions that will make or break your future, your business, your family. When did we decide the computer was the “brain”? No, the computer is a TOOL. The brain is your built-in-unit of comprehension and creativity and also common sense. Dave warner says, “Every person is an author. They just never took time to try.” He says: “Carry a small pocket notebook and jot down your ideas as they burst in your mind. There will be at least one every day that leads to another solution. Give up stress and trying to solve that stickler of a problem. Let your mind have room to think and the solution will appear before you.” Today, the human brain can “comprehend” more different concepts of variations, of facets and slants of subjects than any machine “brain” yet invented. Yes, machines are “quicker” when based on a mathematical basis of ones and zeros. However on the basis of absorbing “knowledge” and “thought” they are kindergarteners. Do “deep” thinking for Yourself. Comprehend the “big picture” .. The different possible results of various courses of actions for the long run and then for the short run. Which is preferable? Which hazards lurk downstream? Decision making is a balancing act. In that sense the mathematics of computers and machines can clarify??? But caution... even the best abacus never learned to “think”.
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